Building Profitable Relationships with Virginia Muzquiz

Virginia Muzquiz, the referral diva and founder of Master Connectors, shares expert insights on effective business networking and referral-based marketing. With over two decades of experience, she outlines essential steps to building a profitable network and the importance of intentionality in generating referrals. She offers actionable advice, including the PEAT strategy—Plan, Execute, Assess, and Track—for optimizing performance.